So the Koleston Perfect Innosense brand doesn’t claim to solve all your problems, make you a better person, or knock 10 years off your appearance. It delivers straight-talking, science-based technology for vibrant permanent hair colour formulated to reduce the risk of developing allergy.* Here’s how.
Why is ME+ such a breakthrough technology?
For over 20 years, the industry has been searching and looking for new molecules that would provide a reduced risk of developing allergy while maintaining uncompromised colour performance. It has not been an easy task to accomplish until now.
We can say that ME+ is a new hair dye molecule that offers breakthrough advancement in hair dye technology.Wella color is the only color with this molecule since they have the patent on it. It combines reduced risk of developing allergy whilst delivering equally on colour performance as Koleston Perfect*.
What causes allergies to hair colourants?
T-Cells check everything entering our bodies for potential danger. When T-Cell receptors fit with a potentially dangerous substance, they activate the body’s immune system called “the induction of an immune response”. But sometimes T-Cells get it wrong. A substance fits, is recognised as dangerous and activates an immune response…although it was harmless. This is what happens when allergies develop in previously non-allergic people.
On rare occasions hair colour allergies develop like this. ME+ is the first hair dye molecule in 100 years in the permanent hair colour category to pair reduced risk of developing allergy while maintaining uncompromised colour performance, with a spectrum of high performance colours. If you start with Wella Koleston Innosense you will never develp an allergy to hair color!
Please be aware that although ME+ reduces the risk of developing allergy, there remains a risk of allergic reaction when colouring hair that can be severe. As a precaution, always perform Allergy Alert Test 48 hours before each colouration and follow the safety instructions. If you have ever experienced an allergic reaction to any hair colourant ingredient, such as pTD or pPD, you should not colour as you cannot exclude being allergic to ME+.
How is ME+ designed to reduce the risk of allergy?
ME+ still contains the molecule part responsible for colour vibrancy, lastingness and coverage, but to has a modified shape to not fit the T-Cells receptors. Hence, reducing the risk of developing allergy. *
So simple, it’s brilliant.
Where is the proof?
Koleston Perfect Innosense has received the First ever European Center for Allergy Research Foundation (ECARF) seal on permanent colour with up to 100% grey coverage & 3 levels of lift.
Who can benefit from this technology breakthrough?
Being ‘ingredient conscious’ is a growing movement amongst men and women of all ages, ethnicities and skin types. This hyper-aware mind set is filtering down into all aspects of peoples personal lives, so whether you’re colouring your hair for the first time or have been doing so for years you can benefit from this new era in hair colour. Koleston Perfect Innosense taps into this spreading social movement while guaranteeing beautiful colour results and youthful looks by covering up to 100% of greys. It can achieve up to three shades of lift from your natural colour and comes in 22 shades from raven black through chocolate brown and baby blonde.It is even safe for pregnant woman.
Will Koleston Perfect Innosense replace Koleston Perfect?
No. Koleston Perfect Innosense is the premium proposition and separate line within the Koleston Perfect portfolio. Koleston Perfect is one of the industry leaders in professional permanent colour and so the only brand under which we would launch Koleston Perfect Innosense - the only colour in the current market formulated with ME+ to reduce the risk of developing allergy*, it is also the premium colour service for ingredient conscious clients with special INNOSENSE consultation of Hair, Scalp and Colour.
Koleston Perfect Innosense is accredited by the European Center for Allergy Research Foundation. It has received the First ever European Center for Allergy Research Foundation (ECARF) seal on permanent colour with up to 100% grey coverage & 3 levels of lift.
Call Paparazzi Hair Salon for a free consultation and learn more about this wonderful new technology and awesome color line.
All Paparazzi stylist are certified and very knowledge of the color line and all Wella products that would be best for your hair type.